With the recent announcement of Jessop's closure you'd be quick to think that photography is a dying art, the growth of digital photography has certainly been vast since those first chunky oversized 250mb digital cameras over ten years ago, but that hasn't made us hang up our old film cameras for good, with the growth of Lomography, analogue photography has certainly made a comeback.
What started as a small group of keen photographers turning their hand to a more experimental approach has grown to a vast worldwide community of photographers, helping to bring a shot of enthusiasm to the world of analogue photography.
Lomography is a more experimental approach at film photography, trying all sorts of techniques out from shooting "from the hip" to using expired film, which more than often results in a whole new world of photography, from saturated images to vibrant colours, all with the knowledge that you can't be sure of the end results until your film has been processed.
This experimental technique isn't far from the likes of iphone apps and instagram, but taken using traditional film cameras, and it's this approach that we're certainly keen on.
Lomography has helped to revive the film camera and inspire new photographers to give it a go. Whilst some of the rules of Lomography may seem somewhat baffling to those of us who've spent years honing the art of photography, such as shooting in the dark without a flash on a low light camera (surely that shouldn't work!!) and shooting up close on a camera without a focused lens, but it's the spark of creativity and the growth of interest in film photography that has taken our interest, did I mention that the cameras are also rather fetching..
Taking inspiration from traditional film cameras Lomography cameras have help revived film photography in a new way, when was the last time you used an old 120 roll of film? Probably not since the 1990's, medium format is making a comeback in a somewhat small fashion, but a comeback non-the less through Lomography. With cameras such as the Seagull which hark back to classic twin lens cameras and the Diana F+ designed with the classic 1960's Diana camera in mind, it's certainly helped to invigorate interest in film photography and remind us why we loved the medium so much in the first place.
Technology may be making fast advances, placing high resolution cameras in mobile phones with the ability to focus at will much like a high spec dslr camera, but you can never take away the simple pleasure in holding a reel of film negative up to the light and viewing your images. Lomography has helped to put film photography back on the high street, did you know that they have small concessions in Selfridges, and stores in London and Manchester, you do now. Film photography may not be as large an industry as it once was but you can certainly take to capturing images on film for some time to come.
Images: Flickr Commons & Lomography.com